With so many copywriters to choose from, it can be tough determining which is the perfect one to help you grow your business.
If you're reading this, you've probably already narrowed down your search to advertising copywriters. In other words, you've ruled out other types of copywriters like those who specialize in web content or writing books or articles. You want someone who can write a highly responsive advertisement that will generate new leads and sales for your business - whether that's on your web site, in print, or via a script for a radio or television commercial.
So now that we've clarified that you're looking for an advertising copywriter, let's dig into the specific things to look for when choosing this type of copywriter:
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Top 5 Things to Look for When Choosing an Ad Copywriter
By following these 5 tips, you'll be able to quickly weed out the writers who will be more likely to suck up your budget than boost your profits. And make the right hiring decision that will lead to a flood of new leads and sales into your business.1. Rookie vs. Vet. One of the most obvious things to look at is how long they've been in the business of writing ad copy. You may be able to find a rookie at a cheaper rate, but you also get what you pay for. Veteran copywriters will have a deeper knowledge of what makes people buy, will understand your needs quicker, and will be more likely to produce a home run advertising campaign.
2. What kind of track record do they have? Anyone can claim to be a great ad writer, and a rookie writer can put together some samples without ever having landed a single client. So instead of taking their word or looking over their portfolio, ask for specific campaign results. If possible, get some referrals you can contact and talk to about the performance of the writer's copy.
3. How well do they understand your market? While a veteran copywriter can go into a new market and still create responsive ads, it helps if they are at least familiar with your market. They'll be able to grasp what you're looking for more quickly, and will have an understanding of what makes your market buy and what doesn't.
4. How much do they cost? Not everyone can afford to hire the most in demand copywriters in the world. So consider your budget and don't worry if you can't afford the name brand writer. There are often many highly skilled writers available a couple floors down that will still produce great results. Do keep in mind the importance of choosing a good writer, though, and don't skimp. The entire success of your campaign rests on how powerful the ad is.
5. Will they be easy to work with and connect with your vision? This is something people often overlook, but it can be a nightmare working with a writer who isn't on the "same page." Get each prospective advertising copywriter on the phone and get to know them. Pay close attention as you are asking questions and making requests throughout the interview process. Look at how prompt they are in replying to you, how thoroughly they answer your questions, and how well they understand your goals and products.
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